Author: Vi
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If You’re Posting and Not Seeing Growth, There’s a Reason: Content Strategy
A lot of brands are posting consistently and still not seeing real growth. Not more visibility, not better leads, not stronger engagement, not more trust… And usually, there’s a reason. It’s not always the visuals. It’s not always the platform. A lot of the time, the issue is that there was never a real strategy…
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Freelance Marketing: Crafting Authentic Brand Stories
Choosing to work with a freelancer is choosing a more hands-on, personalized approach to your marketing. It’s about staying in the loop, having a say, and knowing that every piece of content is crafted with your brand’s vision in mind. I’ve built Creations by Vi LLC on the belief that every brand, big or small,…
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Xfinity’s WICKED Ad: Why It WORKS
I have to start off this article with a few disclaimers. I am a marketer myself, I am a lifelong Wicked fan, and I wear my heart on my sleeve similar to Ariana Grande (Glinda) and Cynthia Erivo (Elphaba). If you haven’t seen the viral Xfinity commercial “Stay Connected to Your Dreams” you can watch…
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SMART Goals in Marketing Campaigns
When creating a successful marketing campaign, it’s essential to understand the difference between goals, strategies, and tactics. While these terms are often used interchangeably, they serve distinct roles in driving the campaign forward. This post explores the importance of setting SMART goals in marketing campaigns and how Key Performance Indicators (KPIs) ensure those goals are…
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The Importance of Marketing Objectives
Marketing objectives are critical for guiding an organization’s marketing efforts toward achieving specific business outcomes, such as increasing brand awareness or driving sales. These strategic goals provide a roadmap for marketing activities, ensuring they align with the overall mission and vision of the company. In this blog, we’ll delve into the significance of marketing objectives,…
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Tools to Define Target Market and Their Importance in Marketing Plan Development
Google Analytics and Hootsuite are two powerful tools that can help marketers define their target market and develop effective marketing plans. I have researched these tools extensively to understand their capabilities and how they can be leveraged to gain valuable insights into consumer behavior. Google Analytics Google Analytics is a comprehensive web analytics tool that…
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Consumer Engagement: Nike’s Ethical Shortcomings
Nike is a company that I have researched for courses in the past, and this term I’m digging deeper into their marketing tactics, ethical issues, and how they engaged their consumers during and after the crisis. I’m going to share my thoughts as well on what the implications of these allegations were on Nike’s brand…
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The Importance of Brand Positioning
A brand that I have chosen to research for brand positioning is Impala Rollerskates. They have carved out a distinctive niche, capturing the essence of vintage skating culture while embracing inclusivity and fun. The brand’s mission and vision center around fostering a positive community for skaters of all levels, with a strong emphasis on nostalgia…
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Nike’s New Sustainable Product: Preliminary Findings and Limitations
[Note: This blog promotes a fictional product created for a course assignment at SNHU. The product is not real but was developed to demonstrate marketing concepts.] I am promoting a new product for Nike, which is a crossbody bag with a dedicated compartment for a reusable water bottle. The bag is crafted using sustainable and…